50 Shades of Green is not just the perfect selfie spot, it’s 50 selfie spots at once, as all visitors were choosing their favorite color for their selfie!

A new photo gallery of happy visitors interacting, playing and enjoying 50 Shades of Green at the Salone Internazionale della Canapa 2019 in Milan. Enjoy.

Enjoy the first photo gallery from 50 Shades at Salone Internazionale della Canapa 2019 in Milan. The gallery includes pics from the set up and build stage.

We are happy to introduce CBD Weed and Claso as sponsors of 50 Shades’s participation to Milan’s Salone Internazionale della Canapa. Read more for details.

I’m excited to announce a new date in the 50 Shades exhibition tour: Salone Internazionale della Canapa 2019 in Milan. Download the press release.

A new article and interview by BeLeaf, media partner of the project, and this time the article made it also to the paper magazine. Thank you BeLeaf!

Back to Rome with 50 Shades of Green for a new offspring of Canapa Mundi, Canapa Mundi Lite at the Città dell’Altra Economia, in the heart of Testaccio.

Download the press releases (English + Italian) about the participation of 50 Shades of Green at Canapa Mundi Lite in Rome

50 Shades of Green comes back to Rome with a new date of its 2019-2020 exhibition tour, and will be featured at Canapa Mundi Lite from May 31 to June 2. Don’t miss it!

Among the nice things that happened during the exhibition in Bologna, the best one was meeting in person with the Cali Terpenes crew, the project partner that has been supporting 50 Shades by providing their liquid treasure: cannabis terpenes.

I have already published four photo galleries of 50 Shades of Green at Indica Sativa Trade in Bologna: a small one with pictures from the preparation and installation work, one with the installation is fully set up, another one of happy people walking below the...

Liked the photo gallery of 50 Shades of Green at Indica Sativa Trade I published a few days ago, and the other photo gallery of happy people in Bologna? Then I'm sure you will enjoy this third photo gallery of panoramic pictures from the exhibition in Bologna!...

As I already did after the exhibition in Rome, here is also a dedicated photo gallery of some of the happy people who decided to give 50 Shades of Green... a sniff, and engaged with the colorful tunnel. Enjoy the happy people gallery! [robo-gallery...

It's April 20, it's 4:20PM, it's even Saturday, and a nice sunny day. What the hell are you waiting for? Roll it up and smoke that shit! Happy 420 everybody from 50 Shades of Green! And enjoy the video we shared on social media for the occasion!...

Time to share some pictures of 50 Shades of Green at Indica Sativa Trade 2019 in Bologna. Enjoy!

Setting up the 50 Shades of Green installation for its second exhibition at Indica Sativa Trade 2019 it's not been easy at all. I have been working for 48 hours steady, four times the effort needed to set up the installation at its first showcase in Rome, at Canapa...

Here we go with the second show in the 50 Shades of Green exhibition tour, opening next week in Bologna (Italy) with a site-specific installation for Indica Sativa Trade 2019. The cannabis trade show, the biggest in Italy, will be taking over the Unipol Arena in...

Big thank you to the project media partner BeLeaf Magazine, as they just sent me some great pictures of 50 Shades of green taken by their professional photographer at Canapa Mundi. You might have noticed that the photo galleries I published last week, including the...

Here is where I changed my Burningmax hat at Canapa Mundi, switching from plastic artist to musician, and paying a DJ set for Canapa Mundi's Dancehall Area. My DJ set was the closing one, so I let myself go a bit... Canapa Mundi's stage was supposed to be mainly...

A new photo gallery of 50 Shades of green at Canapa Mundi, this time packed with happy people experiencing the colorful tunnel and the olfactory menus of cannabis terpenes provided by 50 Shades of Green. Couples, groups, single visitors, kids playing hide and seek,...

After several months in production with 50 Shades of Green, the first exhibition of the artwork finally happened, with a three-day showcase at the Rome-based cannabis trade show Canapa Mundi. In brief, I'm very happy with the exhibition: plenty of positive feedback,...

Click the button below to download the press release announcing the launch of the 50 Shades of Green project, and the first exhibition at the Canapa Mundi trade show in Rome. Cliccate il pulsante in basso per scaricare il comunicato stampa che annuncia il lancio del...

This morning some exciting news added to the already excited mood of getting closer and closer to 50 Shades of Green's first exhibition at Canapa Mundi, opening next week in Rome. The Hash, Marihuana & Hemp Museum has accepted the donation of the artwork at the end of...

Those who follow me as an artist know that, besides of contemporary art, I'm very much involved with music. Being a music addicted since a very early age, it didn't tool that long for me to become a DJ, and later on a producer. At first, in the early '80s as a radio...

I want to say thank you to Studio Stefania Miscetti for allowing me to work for an afternoon at their contemporary art space in Trastevere, Rome. Studio Miscetti is a very well known contemporary art gallery not only in Rome but also internationally, and I had the...

I'm very happy to announce the first media partnership with one of the major cannabis culture magazines in Italy, BeLeaf Magazine. BeLeaf will be following 50 Shades of Green during its tour, publishing news at each new presentation of the art installation at the...

With the main installation piece already completed, it's time to work with the cannabis terpenes. The guys at Cali Terpenes, technical partner of 50 Shades of Green, sent the first terpenes last week for the first olfactory tests, and the other terpenes will arrive in...

Back to Villaggio Globale for a full Sunday of production work, and this time with a very large crew of volunteers. So let me start this post by saying thank you to everybody who showed up at Villaggio to help finalize the work of 50 Shades of green, starting with...

Back to the launderette, for an additional session of colouring. Unfortunately some of the shades were not close to the colors I was looking for. Basically one out of four shades needed a more intense colour, so I spent another couple of days (and another couple of...

Even if I still haven't officially announced the 50 Shades of Green project, yesterday some local media started talking about its participation to the Rome-based hemp trade show Canapa Mundi. This is mostly because Canapa Mundi, who's also a sponsor of the 50 Shades...

After the sewing and coloring production stages, 50 Shades of Green has finally set foot at Villaggio Globale. Last Saturday, thanks to the help of a few burner friends - Julissa, Matilde and Robert - we managed to prepare all the shades for the next step, which will...

The coloring stage of the textiles that are at the core of the 50 Shades of Green installation is finally completed. it took several days, several industrial grade washing machines, hundreds of cycles of wash and dry, and a huge amount of coins, but the job is now...

This is weird, a bit amusing, but also very intriguing at the same time. Over my 30+ years of artistic production I have used several media, and several ways to use colors - from the obvious brushes (for regular painting as well as Jackson Pollow-style dripping) to...

I'm excited to announce that the actual production of 50 Shades of Green has finally started. I have collected the textiles I ordered a few days ago, and spent three days working in a tailor shop in Rome, cutting and sewing and physically starting creating all the 50...

After the first two show confirmations in Rome and Bologna, here come more amazing news: 50 Shades of Green has a new technical partner on board, and a key one, Cali Terpenes. Cali Terpenes, based in Barcelona, Spain, is the major European producer of cannabis...

As I pointed out in one of the first articles of this blog, there have been a few radical changes in the final 50 Shades of Green design, if compared to the first draft of the artwork. First of all, the range of colors changed, as the colors used in the first draft...

With the confirmation of the second exhibition venue and sponsor for the 50 Shades of Green project, the exhibition tour starts taking shape. I'm very happy to announce that Indica Sativa Trade, the major cannabis industry trade show in Italy, has just confirmed their...

In the original idea, 50 Shades of Green would have been developed using pure hemp fabric, but unfortunately I had to drop the idea, after a very long, unsuccessful research. Italy was, since the renaissance times and until world war II, a prime producer of hemp...

It took just a phone call, followed by an email and a meeting, and Canapa Mundi, one of the most important cannabis trade shows in Italy and definitely the major actor in the Rome cannabis cultural space, booked me in with the 50 Shades of green project for their...

I'm very happy to announce that the project 50 Shades of Green can count on the support of Villaggio Globale in Rome, who has offered an artist residency for the production of the artwork. This is the second artist residency offered to me this year by Villaggio...

Everything is connected, and so are the three major inspirations that have brought me to conceive 50 Shades of Green. Christo and Jeanne Claude's The Gates connects with Fushimi Inari-Taisha in Kyoto, and the latest inspiration, Forest of Numbers by Emmanuelle...

As I mentioned in my previous blog post about Christo and Jeanne-Claude's The Gates, which I am honored to enlist as one of the major inspirations for this project, both 50 Shades of Green and The Gates share a common further inspiration, the Fushimi Inari-Taisha...

I've always been a big fan of Christo and Jeanne-Claude. Not only I'm a fan of their contemporary art work, but I've also always loved the fact that the two, a couple in real life, have always produced their incredible land art projects as one artist, and not as a...

Cannabis has always been an inspiration for artists - mostly in literature, music and performing arts, but also in all other fields of creativity. With 50 Shades of Green I wanted to pay a tribute to the plant that has inspired generations of artists, by elaborating...

I've started planning for the 50 Shades of Green installation in August 2018 and, as usual, I've designed a few sketches of the artwork. I always do it, even when I work on monochromatic works but, in this case, I really wanted to have a visual of the chromatic impact...